HAWAI‘I SAYS NO MORE PSA CAMPAIGN

The Hawai‘i Says NO MORE PSA Campaign, spearheaded by the Joyful Heart Foundation in partnership with Hawaii News Now and Wall-to-Wall Studios, was directed by actress and advocate Mariska Hargitay. The PSAs feature 23 locally—and nationally—recognized musicians, television personalities, athletes, cultural practitioners, and community leaders. The goal of the campaign is to raise much-needed visibility and awareness about the issues of domestic violence and sexual assault across the state.

The campaign is modeled after Joyful Heart Foundation’s national NO MORE PSAs, which have reached an audience of over 4 billion across broadcast, print, digital and outdoor platforms, with millions more reached through social media. Over 10 million readers of HI Luxury, The Wall Street Journal, Vogue, More, Allure, Glamour, People, Huffington Post, Seventeen, Forbes and The New York Observer have seen the national PSAs in print.

During 2014, Hawai‘i Says NO MORE and the Joyful Heart Foundation hosted a series of focus groups across the state to garner direction about how to bring the national NO MORE message to Hawaiʻi. The resounding message from all the focus groups was clear: create Hawai‘i Says NO MORE PSAs with the same message and format as the national version but use local people – including celebrities, community leaders and everyday members of the community.

With the support of the Hawai‘i Says NO MORE Core Team, the Joyful Heart Foundation built a local team of creatives to get started: local agency Wall-to-Wall Studios, producing partner Hawaii News Now, Maui photographer Tony Novak-Clifford and a completely local crew. All offered their expertise and services as a gift. National support came from renowned celebrity photographer Timothy White, Gus Constantine Philippas, Rachel Howald of Invisible Man (Creative Director of the national PSA campaign), graphic designer Molly Runge, Viacom, Wolf Films, Wax, and Boom Broadcasting.

In June of 2016, the dream was made a reality when Mariska Hargitay came to Honolulu to direct  the PSAs at the Hawaii News Now studios. 18 local leaders and influencers stepped up to be filmed and several more were filmed in New York City—a week later—with the support of our national producing partner Viacom Velocity. The Hawai‘i Says NO MORE PSAs will first air publicly on Hawaii News Now starting on November 16, 2016, and the print ads thanks in part to generous support from AdWalls – will appear on walls, buses and publications across the state. It’s going to be everywhere.

Anthem

Excuses

Hawaii News Now Excuses

The issues of domestic violence and sexual assault are difficult to talk about, but Hawai‘i Says NO MORE is a way for us to begin the conversation on our own terms, in our own voice, with our own people. Together we can prevent and end domestic violence and sexual assault across Hawai‘i.

Special thanks to

Our talent:

Angela Morales
Brian Keaulana
Carolyn Edward
Dan Cooke
Daniel Dae Kim
Hinaleimoana Wong
Jenna Ishii
Justin Young
Kamana‘o Crabbe
Kara Teng
Kaumaka‘iwa Kanakaole
Kealoha
Kini Zamora
Lehua Kalima
Lilikala Kame‘eleihiwa
Mariska Hargitay
Mileka Lincoln
Nalani Choy
Nick Rolovich
Nicolas Zambuto
Paula Fuga
Rick Blangiardi
Steve Uyehara

 

Our partners and crew:

Beau Cuizon
Bernard Uy
Boom Broadcasting
Cassie Favreau-Chung
Chris Ahn
Craig Pitner
Deborah Glazier
Gerard Elmore
Gus Constantine Philippas
Hawaii News Now
Jen Tanabe
Keoki Smith
Logan-Mock Bunting
Melanie Joseph
Molly Runge
Rachel Howald
Rachel Wagenman
Timothy White
Tony Novak-Clifford
Troy Siruno
Wall-to-Wall Studios
Wax
Wolf Films
Xavier de Jesus Figueroa Jr.
Viacom

Joyful Heart Foundation - PSA shoot Honolulu. Behinds the scenes, June 4, 2016. 
Photo by Logan Mock-Bunting
Joyful Heart Foundation - PSA shoot Honolulu. Behinds the scenes, June 4, 2016. 
Photo by Logan Mock-Bunting
Joyful Heart Foundation - PSA shoot Honolulu. Behinds the scenes, June 4, 2016. 
Photo by Logan Mock-Bunting
Na Leo
Nicolas

Our volunteers and staff:

Adrian Kamali‘i, Brie Arnolde, Catherine and Christi-Ann Lin, Dayna Mau, Jamee Miller, Jeanie Schmaltz, Karey Kapoi, Kata Issari, Kecia Littman, Lisa Winjum, Maile Zambuto, Melissa Data, Morgan Soloski, Nalani Holliday, Nalei Nacio, Olivia Klein, Rachel Ross, Shaina Nakahara, Toby Kapahu, and Valli Kalei Kanuha.

Get involved. Share your support of the campaign on social media by visiting the Hawai‘i Says NO MORE social media toolkit.

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Hawaii Facts and Statistics

1 in 7 women in Hawaiʻi have been raped in their lifetimes. That's 67,000 women.

Over 500 victims seek services from domestic violence shelters in Hawaiʻi daily.

Because it's someone
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Note on Hawaiian Spelling:

Hawaiʻi Says NO MORE has taken special care to include the ʻokina (glottal stop) and kahakō (macron) marks used in the proper spelling of Hawaiian words on all our materials and throughout this website. Due to compatibility issues with certain Web browsers and/or search engines, however, they may not display properly. Mahalo, in advance, for your understanding.

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