March 5-12 marked Hawai‘i Says NO MORE Week, and the second anniversary of the launch of this unprecedented, growing movement. In celebration of the week, Joyful Heart Foundation joined partners from the Hawai‘i Says NO MORE Core Team, government leaders, businesses, and non-profit organizations to commemorate the week with a series of events, speaking engagements, and news features.

In honor of Hawai‘i Says NO MORE Week, Honolulu Hale and the IBM building lit their respective buildings the NO MORE blue color all week. Honolulu Mayor Kirk Caldwell held a proclamation signing and a moving lighting ceremony to celebrate the week.

“It’s about all of us coming together as one community to say this type of violence has got to stop,” said Mayor Caldwell.


Governor David Ige, Mayor Bernard P. Carvalho, Jr., Mayor Harry Kim, and Mayor Alan M. Arakawa all formally proclaimed March 5-12 as Hawai‘i Says NO MORE Week; U.S. Senator Brian Schatz, U.S. Representative Tulsi Gabbard, and Maui County Council signed a letter of recognition; and the County of Kauai Office of the Prosecuting Attorney acted as a Hawai‘i Says NO MORE car magnet distribution point. Governor Ige also hosted a proclamation signing at the Hawai‘i State Capitol.

Many Hawai‘i legislators took the #HawaiiSaysNOMORE photo challenge, taking photos carrying signs that explain why they are saying NO MORE.

“The Hawai‘i Says NO MORE campaign is about breaking that silence and challenging each of us to speak out about domestic violence, sex assault, and other hurtful actions that impact the people we love,” said State Senator Rosalyn Baker, co-convener for the Hawai‘i Women’s Legislative Caucus.

Hawai‘i News Now, spotlighted Hawai‘i Says NO MORE on three segments of the Sunrise morning show, featuring Ted Bunch from our partner A CALL TO MEN and Chris Yanuaria from PAU Violence reflecting on the importance of engaging men in the movement to end violence; Carolyn Edward, General Manager of Bloomingdale’s Ala Moana, and Kini Zamora, acclaimed designer, Project Runway alum and Hawai‘i Says NO MORE advocate, discussing Bloomingdale’s Ala Moana’s event in honor of Hawai‘i Says NO MORE Week; and University of Hawai‘i at Mānoa football coach Nick Rolovich and Olympic volleyball player Kevin Wong discussing how sports culture can play an important role in changing attitudes and behaviors.

Rick Blangiardi, Hawai‘i News Now’s General Manager, gave a moving editorial about the importance of joining together as a community to end domestic violence and sexual assault in Hawai‘i.


Dozens of businesses and organizations also took part in the campaign by helping to raise visibility of the Hawai‘i Says NO MORE symbol throughout the week. Bloomingdale’s at the Ala Moana Center in Honolulu hosted an event featuring Kini Zamora, who was on hand to sign and style Hawai‘i Says NO MORE t-shirts, sold exclusively at Bloomingdale’s. Thirty businesses volunteered to be distribution points for Hawai‘i Says NO MORE car magnets, distributing over 5,000 magnets to date.

Kapolei Commons displayed the Hawai‘i Says NO MORE symbol in its courtyard, and print advertisements were displayed in the lobby of the Regal Kapolei Commons 12. Thanks to a generous sponsorship from AdWalls, large-scale versions of the Hawai‘i Says NO MORE print advertisements were on display at Tamarind Park in Bishop Square on two 8 foot tall by 4 foot wide cubes. Joyful Heart partnered with PAU Violence to encourage passersby to engage in the campaign by taking the Hawai‘i Says NO MORE photo challenge and receiving a Hawai‘i Says NO MORE car magnet.

The generosity of these businesses helped increase awareness on preventing and ending domestic violence and sexual assault. In Hawai‘i, one in seven women have been raped in their lifetimes and 50,000 women statewide between the ages of 18 and 64 experience domestic violence each year.

“Hawai‘i Says NO MORE challenges the attitudes and behaviors that lead to this violence while promoting local values that reflect aloha, respect, and our connections through ‘ohana. Hawai‘i Says NO MORE is a commitment, a vision, a line drawn—and most of all, a call to action,” said Joyful Heart’s Chief Executive Officer Maile Zambuto.


Students at the University of Hawai‘i at Hilo also engaged in the week’s activities as they held up handwritten signs with reasons to say NO MORE. The university was one of several organizations to join the initiative, including Hawai‘i Says NO MORE Core Team member Women Helping Women Maui, the Waianae Comprehensive Health Center (Women’s Health), and the Rotary Club of Kapolei.

We are grateful to the Hawai‘i Says NO MORE Core Team: Catholic Charities Hawai‘i, Child & Family Service, Hawai‘i State Coalition Against Domestic Violence, Hawai‘i State Commission on the Status of Women, Hawai‘i Youth Service Network, Parents and Children Together, Hawai‘i Department of the Attorney General, Hawai‘i Department of Human Services, the University of Hawai‘i at Hilo Student Health and Wellness, the University of Hawai‘i at Manoa Office of Gender Equity, the University of Hawai‘i System: Office of Institutional Equity, Windward Spouse Abuse Shelter, Women Helping Women, YWCA Oahu, and our partners at Hawai‘i News Now, Wall-to-Wall Studios, Regal Theaters, MacNaughton Group, Kobayashi Group, Hagadone Printing, AdWalls Hawai‘i, Bloomingdales, Kapolei Commons, our PSA talent—including Nick Rolovich, Kini Zamora, Hina Wong, and Kevin Wong, whose participation in our events was invaluable—and our photographer, Tony Novak-Clifford. And to Mayor Kirk Caldwell, Governor David Ige, U.S. Senator Brian Schatz, U.S. Representative Tulsi Gabbard, Mayor Bernard P. Carvalho, Jr., Mayor Harry Kim, Mayor Alan M. Arakawa, Maui County Council, and the County of Kauai Office of the Prosecuting Attorney, thank you for your leadership and commitment to these issues.

Your voices and presence have helped us to raise awareness about Hawai‘is largest campaign to address domestic violence and sexual assault. We are grateful and honored you have joined us on the journey to end this violence forever.

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Hawaii Facts and Statistics

1 in 7 women in Hawaiʻi have been raped in their lifetimes. That's 67,000 women.

Over 500 victims seek services from domestic violence shelters in Hawaiʻi daily.

Because it's someone

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